A Business Power

Former BioWare veteran Mark Darrah has weighed in with his thoughts on what the AAA video game business can do to make more money and become more sustainable: sell product placement. In a video on his YouTube channel, Darrah said the fascination with live-service games and "over-reliance on microtransactions" is stopping other genres from flourishing. Development budgets keep going up and up, and without an increase to the current $70 going rate for new releases, developers could look to product placement to help make money, Darrah said. He said the live-action Smurfs movie "paid for itself en