Aren't You Overcompensating for Something?

Reader poll: Obsidian might be pivoting to a Fallout game, but only after major layoffs and the cancellation of other projects—how's that landing?

Xbox chief strategy officer Matthew Ball believes one way to help revitalize gaming is through something most people do not care for: in-game ads. Speaking to The Game Business, Ball said there exists a "two-sided problem" in the modern gaming space. Development costs for many games are now "way too high," and consumers do not want to pay more. Something has got to give, and one possible solution, as Ball sees it, is through advertising. He cited streaming TV as an example here, saying most of the growth for a variety of streaming platforms comes from ad-supported tiers. At the same time, peop

Chronoscript: The Endless End just launched its first public demo ahead of release later this fall.

That's lucky, because the next generation of GPUs is probably going to start at $600...

But Xbox saved the day.