ARMA: Gold Edition

Take-Two boss Strauss Zelnick has acknowledged that the company could have charged more for Grand Theft Auto 6, but it declined to do so to ensure pricing felt fair. He also shared new insight into how GTA 6 preorders are going so far, saying they're skewing toward the $100 edition early on. Speaking to CNBC, Zelnick said "most people" felt that Take-Two had a "great deal of pricing power" and could leverage the monumental demand for GTA 6 to charge a higher price to consumers. However, Zelnick said Take-Two decided against this based on its desire to deliver "way more value to the consumer th