Crush the Industry

Following the launch of GTA 6 preorders in late June, it immediately became apparent that there was, unsurprisingly, huge demand for the game. Now, in a Take-Two earnings call, the publishing company's CEO said the number of preorders is "unprecedented" across the industry. Strauss Zelnick said, "No one's ever seen anything like this before at Take-Two, or in the industry." He went on to add that exceptional preorders don't always equal exceptional sales, though. "To be clear, we haven't sold one unit yet. You can cancel a preorder." While Zelnick declined to comment on sales expectations, he