Floor is Lava

At Summer Game Fest today, Xbox's new chief strategy officer Matthew Ball spoke about some of the company's big moves recently, including its strategy on exclusives and what's next for the company in the hardware space with Project Helix. He made these comments at The Game Business Live. "Reliable pipeline" of exclusives On the subject of exclusives, Ball said, "Everyone in the industry understands that exclusives are important," and Microsoft is no different. The first two console exclusives that Microsoft announced at the Xbox Games Showcase were Gears of War: E-Day this October and Clockwor