For God's Sake, Help Him!

That's going to void a warranty for sure.

Xbox chief strategy officer Matthew Ball believes one way to help revitalize gaming is through something most people do not care for: in-game ads. Speaking to The Game Business, Ball said there exists a "two-sided problem" in the modern gaming space. Development costs for many games are now "way too high," and consumers do not want to pay more. Something has got to give, and one possible solution, as Ball sees it, is through advertising. He cited streaming TV as an example here, saying most of the growth for a variety of streaming platforms comes from ad-supported tiers. At the same time, peop

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First-person horror games are some of our favorite kind, as they bring the scary stuff right in front of your character's eyes. In Black Lake, developer Polydin Studio ups that ante by setting this spooky psychological/survival horror game not just in an abandoned orphanage in search of your missing twin sister, but one that's abandoned and floating at sea. It's in development for PC and consoles.