Forget Something?

Xbox chief strategy officer Matthew Ball believes one way to help revitalize gaming is through something most people do not care for: in-game ads. Speaking to The Game Business, Ball said there exists a "two-sided problem" in the modern gaming space. Development costs for many games are now "way too high," and consumers do not want to pay more. Something has got to give, and one possible solution, as Ball sees it, is through advertising. He cited streaming TV as an example here, saying most of the growth for a variety of streaming platforms comes from ad-supported tiers. At the same time, peop

The future is looking increasingly digital for next-gen video game consoles, but one method that might ease the transition is a disc-to-digital service that allows users to bring their libraries with them. While there is speculation that this feature will launch around the time that Xbox debuts its next-gen console, Project Helix, a first taste of the future might be arriving sooner than expected. Xbox Insiders received a message in lieu of an update this week, with Xbox's program lead Brad Rossetti teasing that something big was on the way. "Xbox Insiders on console, as you have seen we pause

Rick and Morty Season 9 kicks off with a fun, bombastic, and action-heavy first episode, but one character feels badly mishandled here. Read our full review.