Industry Giant 4.0

They’re calling it the biggest entertainment launch of all time – a record GTA VI is set to smash, currently held by none other than its own direct predecessor. It seems like a no-brainer that developers Rockstar and publisher Take Two will be popping champagne corks like a 21-gun salute come November, but will it be a party or a funeral? The only difference, after all, is context.GTA V remains one of the most expensive games ever made, with a combined development and marketing budget believed to be well over two-hundred and fifty million dollars, numbers already utterly eclipsed by GTA VI’s p