McDonald's de Asobo!

Eating a Big Mac can help you obtain a special armor set for Master Chief in the UK and Ireland. Thanks to a new McDonald's collaboration with Xbox, there is a new Halo: Campaign Evolved skin that's mainly red and gray, with a yellow visor and flourishes. It costs 1,500 rewards points in the McDonald's app--a tier in the US that will get you a free apple pie, small coffee, or vanilla cone. Now we could talk about the hilarity of a Master Chief skin for a game predominately played from the first-person perspective, though Halo: Campaign Evolved does let you experience the classic game in third-

For whatever reason, a bunch of video game companies are helping advertise Assassin's Creed Black Flag Resynced.

Sanrio characters are dressing up as Monsterverse creatures in McDonald's upcoming Happy Meal toys.