MTV Sports: Pure Ride

An impressive fighting game that strays further than ever from the sport’s reality.

The launch of NBA 2K27 is quickly approaching, and 2K Sports has provided a deep dive into all of the new features and additions coming in this year's game. From gameplay-specific innovations to changes to some of NBA 2K's most iconic game modes, all areas of the game have been revamped for 2K27. The headlining features may be what's going on in MyCareer mode, but we're covering the full spectrum of new toys coming to the series in 2K27. Below, you can find all the new content and changes that 2K27 has in store when it launches on September 4, or even sooner on August 28 for Deluxe or Ultra Ed

EA announces EA Advertising, enabling deeper brand integration for its portfolio of sports titles, such as Madden NFL and EA Sports FC.