Plains of Pain

Of the multitude of unusual characters that are playable in FIFA Heroes, there are some new additions that are absolutely my favorites. Dreamworks Animation's Shrek enters the fray as part of the new season pass, and I cannot stop giggling. There's something pretty wonderful about watching the giant green ogre play a cross in to Messi, who passes it to Puss in Boots to finish. Sadly, the Shrek characters, consisting of Shrek, Fiona, Puss in Boots, Gingy, Pinocchio, and Lord Farquaad will only be playable until August 10. It comes shortly after the release of FIFA Heroes on June 24, and coincid

An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach across the industry.