Sticky Business

As part of Netflix's latest earnings report, the streamer gave an update on its growing video game efforts, which include cloud-based TV games and mobile games. In short, the business is growing and showing positive signs, but it's still early days. June 2026 saw the release of Netflix's two "most successful" launches ever for cloud games on TV with FIFA World Cup: Launch Edition and the horror game Unhinged, though Netflix did not share any specific datapoints about them. The Netflix Playground app, designed for kids, saw 3x growth in daily players since it debuted in April this year. This ne