The Fear Business

Former BioWare veteran Mark Darrah has weighed in with his thoughts on what the AAA video game business can do to make more money and become more sustainable: sell product placement. In a video on his YouTube channel, Darrah said the fascination with live-service games and "over-reliance on microtransactions" is stopping other genres from flourishing. Development budgets keep going up and up, and without an increase to the current $70 going rate for new releases, developers could look to product placement to help make money, Darrah said. He said the live-action Smurfs movie "paid for itself en