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One of the world's biggest gaming shows, Gamescom, is now underway in Cologne, Germany, and hundreds of thousands of people are expected to attend. The organizers sold out the entire 233,000 square meter exhibition floor at the Koelnmesse exhibition center, with more than 1,600 exhibitors signing up to show off their games and products. In short, Gamescom is huge. It might not be the world's largest gaming event, as that title belongs to ChinaJoy, which had more than 438,000 attendees this year. But Gamescom is a bona fide juggernaut, and it's stayed strong, and grown, while other events have