You Have Billions Invested in Generative AI

As part of its 30th anniversary celebrations, IGN Entertainment has launched a new audience survey designed to uncover what makes its global community distinct from the wider entertainment market. The initiative builds on the recently completed “Generations in Play Audience Insights Study,” conducted in partnership with UC Berkeley and Kantar, which surveyed 6,250 entertainment consumers across North America, Australia and the UK. Focusing on Gen X, Millennials, and Gen Z audiences who grew up alongside IGN, the study explored how modern consumers discover, engage with, and place trust in ente

No generative AI has been used to create oceanic survival game Subnautica 2, despite publisher Krafton's publicly stated "AI-first company" ambitions. Read more

Sony and Bandai Namco have announced a "collaborative initiative" focused on AI and the latest technologies can aid game development. Read more

All 10 grave locations on the Far Far North map in Far Far West marked on the in-game map with descriptions of where to find each one.

He's embracing AI to advertise the luxury brand's private club, Prada Mode.