You Have Billions Invested in Generative AI

007 First Light is estimated to have sold 2.2 million copies, generating $150 million in revenue.

Generative AI has been a very contentious issue over the last few years in the game industry, and as more and more developers make use of the technology, it's becoming more difficult to know just what was created by a human being. Next year's Tomb Raider: Legacy of Atlantis will indeed make use of generative AI, but Crystal Dynamics wants players to know there is one area it was not used: the design of Lara Croft herself. Speaking to GameSpot at Summer Game Fest, experience director Jeff Adams clarified if generative AI was used in the creation of Lara. "No. Lara is 100% human-crafted," Adams

As part of its 30th anniversary celebrations, IGN Entertainment has launched a new audience survey designed to uncover what makes its global community distinct from the wider entertainment market. The initiative builds on the recently completed “Generations in Play Audience Insights Study,” conducted in partnership with UC Berkeley and Kantar, which surveyed 6,250 entertainment consumers across North America, Australia and the UK. Focusing on Gen X, Millennials, and Gen Z audiences who grew up alongside IGN, the study explored how modern consumers discover, engage with, and place trust in ente

The same old tune.

No generative AI has been used to create oceanic survival game Subnautica 2, despite publisher Krafton's publicly stated "AI-first company" ambitions. Read more